With major changes in the record and music industries, artist managers are more important than ever to guide artist careers through the minefields. In this latest of NARIP’s “Art of the Music Deal” series, top music attorney Al Schlesinger and artist manager Bill Leopold face off in a live negotiation of key deal points and contractual issues in a management agreement.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.

Most importantly, you will see HOW a management deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

When it’s the right time to make a deal

Major areas of negotiation, including:

• Terms
• Options
• Commissions and how they’re paid
• Sunset clauses
• Deliverables
• Selecting a business manager
• Making the most of the artist-manager agreement

SAE Institute
6565 Sunset Boulevard
Los Angeles, CA 90028
(across from Cat & Fiddle, between Highland & Vine)

Click here for map.

COST

$20 for NARIP Members
$40 for Non-Members

Attention attorneys: receive MCLE credit for attending this program for only $50 more. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Mail payment to NARIP to P.O. Box 2446, Toluca Lake, CA 91610-2446. Be sure to indicate which program you are paying for, and please include contact details. Mailed payment must be received no later than Monday, July 20.
4. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP

ABOUT THE SPEAKERS

BILL LEOPOLD

Profile posted shortly.

ALFRED SCHLESINGER

Mr. Schlesinger has been a music business attorney for over 45 years. Prior to becoming an attorney, he had his own record and music publishing companies. Mr. Schlesinger was the personal manager of the recording and performing group Bread, and has written articles for the Beverly Hills Bar Association Journal, the National Academy of Songwriters (of which he is a founding member), the Association of International Entertainment Attorneys (of which he is a charter member), and various educational institutions throughout the United States. He has also taught courses on the music business and has been a guest lecturer and panelist for many educational institutions and music-oriented organizations. Mr. Schlesinger is a past president of the National Academy of Recording Arts and Sciences (NARAS) and past two-term national chairman of the board of said academy. He is a past recipient of Billboard Magazine’s award for Entertainment Attorney of the Year. A first-class bon vivant, he was honored with the Entertainment Law Initiative (ELI) Service Award during the 2006 GRAMMY® Week festivities.

With major changes in recording agreements over the past three years, multiple rights or so-called “360 deals” have become more common. In this latest installment of NARIP’s “Art of the Music Deal” series, two top music business attorneys and an artist manager face off in a live negotiation of key deal points and contractual issues that affect an artist’s rights and income, and a record company’s ability to acquire and monetize additional rights.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.

Most importantly, you will see HOW a 360 deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

You will learn eight (8) major areas of negotiation for record deals:

1. Artist advance / recording fund
2. Controlled composition clause
3. Guaranteed release clause
4. Pay or play clause
5. No cross-collateralization / separate “pot” for mastertone, voicetone and DVD monies
6. Tour support / marketing and promotion commitment (videos, etc.)
7. Artist royalty and royalties payable on foreign sales
8. 360 deals: try to limit other ancillary rights (i.e., merchandise, publishing, touring, sponsorships, etc.)

This program will also cover:

• Multiple rights: what are they?


• How to minimize a record company’s involvement in additional rights


• How to obligate a record company to monetize additional rights and maximize returns from a 360 deal


• Important deal points including new 360 provisions, ancillary rights, digital royalties, a discussion of the new publishing royalty rates for mobile, digital downloads, and interactive streaming services.


• The right time to make a deal


• 360 deals for developing artists

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.

COST

$25 for NARIP Members
$40 for Non-Members

SPECIAL BONUS

Because you are purchasing the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Mail payment to NARIP to P.O. Box 2446, Toluca Lake, CA 91610-2446. Be sure to indicate which program you are paying for, and please include contact details. Mailed payment must be received no later than Friday, June 26.
4. Limited walk-up seating available unless sold out.

QUESTIONS?

Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Tenth Street Entertainment
The Eleven Seven Music Group
LaPolt Law LLC
Windup Records

ABOUT THE SPEAKERS


JIM COOPERMAN

Jim Cooperman, Chief Operating Officer / Executive Vice President of Business and Legal Affairs, Wind-up Entertainment has been instrumental in designing and implementing the strategic path of the company over the last several years. He was formerly the EVP, Business and Legal Affairs prior to becoming the COO for Wind-up Entertainment. In addition to overseeing Business and Legal Affairs, Cooperman oversees A&R Administration, Human Resources, Operations, International, Publishing, Licensing and Pronto, the company’s merchandising concern.

Prior to joining Wind-up, Cooperman was the Co-General Counsel and SVP, Legal and Business Affairs at BMG. In this position, he was actively involved in devising and actualizing online and wireless opportunities, handled business affairs for BMG Distribution and BMG Strategic Marketing Group, and spearheaded new royalty initiatives. He also contributed to pan-label transactions such as on-line catalog licenses, and multi-label joint ventures. Prior, Cooperman headed up business and legal affairs for RED Distribution and its sister labels Relativity Records, LOUD Records, and Edel North America, in addition to positions early in his legal career at RCA Records and the law firm of Kaye, Scholer.

DINA LaPOLT

Dina LaPolt is an entertainment attorney at LaPolt Law, P.C. in Los Angeles. LaPolt Law is a boutique entertainment firm that specializes in representing clients in the music, merchandising, film, television, and book publishing industries. The firm’s clientele include recording artists, independent record companies, music publishers, songwriters, producers, managers, executives in the music and film industries, film production companies, photographers, directors, writers, authors, and actors. In addition to practicing law, Dina teaches “Legal and Practical Aspects of the Recording and Publishing Industries” in the Entertainment Studies Department at UCLA Extension and speaks regularly on panels at music industry conferences all over the country. On the film production side, Dina was the co-producer of the 2005 Academy Award-nominated documentary film entitled Tupac: Resurrection. For more information on Dina LaPolt or her firm, please log on to www.LaPoltLaw.com.


LISA VAN ZUIDAM

As Chief Financial Officer and Chief Operating Officer of Tenth Street Entertainment and The Eleven Seven Music Group, Lisa Van Zuidam oversees the financial elements and overall operations for Tenth Street Entertainment and The Eleven Seven Music Group, new models for the successful entertainment marketing and content companies across a range of platforms including music, fashion, book and music publishing, film, live performance and more. Among the companies’ content creation partners are Mötley Crüe, Buckcherry, Papa Roach, JET, Deborah Harry and Blondie, Sixx:A.M., Drowning Pool, The Last Vegas, Charm City Devils, Marion Raven, Royal Underground and others. Van Zuidam began her career with Tenth Street and Eleven Seven in 2005 as the Controller and expanded her duties to reach her current position. Van Zuidam was previously with Prager & Fenton as a business manager working with artists such as Gavin DeGraw, Neil Sedka, Jimmy Webb and AC/DC. For more information, please visit Tenth Street Entertainment or The Eleven Seven Music Group.

Online marketing of music is the future… and the present. To assist with your online music marketing needs, NARIP has scheduled this special program. Start an online marketing plan in one session. Boost the effectiveness of the plan you already have. A great plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

In this special session, top expert and leaders in online music marketing share their tips and strategies to maximize effectiveness of marketing music online.

You will learn:

• Most important parts of online music marketing strategy
• An easy way to begin your online marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, MySpace & YouTube
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans
• And much more…

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.

COST

$25 for NARIP Members
$40 for Non-Members

SPECIAL BONUS

Congratulations! You made a wise choice, and you’ll enjoy the program “Secrets of Online Music Marketing.” Because you are purchasing the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 begin_of_the_skype_highlighting              818-769-7007      end_of_the_skype_highlighting with credit card
3. Walk-up (if space permits)

QUESTIONS?

Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Ariel Publicity & Cyber PR
Music Dish
ReverbNation

ABOUT THE SPEAKERS


Eric de Fontenay, Publisher / Editor, MusicDish LLC

Eric de Fontenay has spent his career steeped in what has been called the “digital revolution”. In the 90’s, he worked on a variety of policy issues surrounding the communication & broadband sectors for telecommunication carriers and regulators across the world. With the emergence of the Internet, Eric established MusicDish (formerly Tag It) in 1997 as a new media firm utilizing emerging technologies and models to produce, package and distribute original web-based content. Making an early bet on the music sector, Eric launched what has grown into some of the leading voices in the growing debates challenging and shaping the industry through its trade e-publications MusicDish and Mi2N. Under his leadership, MusicDish expanded into artist development through saturated marketing and online branding, using innovative strategies such as syndicated and relationship marketing, online street teams and p2p viral distribution. Eric continues to be a frequent speaker at conferences worldwide and today manages Toronto-based ‘kaiso’ band Kobo Town.

Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing. Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.

Lou Plaia is Founder & VP of Music Industry Relations of ReverbNation. The company specializes in Fan Relationship Management and is partnered with hundreds of thousands of musicians who use the company’s digital marketing platform to manage their artist-to-fan communications. Artists manage all of their songs, videos, photos, show schedules, blogs, twitter on a single account at ReverbNation and syndicate this content across social networks, emails, instant messages, blogs and twitter using a proprietary set of technologies. Every interaction is measured by ReverbNation (and you get the data as well), and results in a deep understanding of fan demographics and behavior. ReverbNation provides many of traditional music marketing services including low cost digital distro, email management, street team functionality, but the company’s real value is its ability to take the aggregate influence of hundreds of thousands of artists and offer their services to brands that seek to access the very fan bases of these artists. The ReverbNation platform provides the data needed to support these brand offerings. Since launching in October 2006, the use of the ReverbNation technology has spilled over from the indie ranks to recognized names in music such as 50 Cent, Kenny Chesney, Madonna, Pantera, Judas Priest, O.A.R., Natasha Bedingfield, Trans Siberian Orchestra, Sara Bareilles, Lamb of God and Jason Mraz, to name a few. With over 345,000 independent and mainstream musicians already using the site, the company also boasts healthy growth figures of 20,000/month, 1,500,000 unique URLS with ReverbNation content and over 1,000,000 songs registered on the site. Plaia was previously VP Marketing and Artist Development, Lava / Atlantic Records. While there he oversaw all aspects of Marketing and Artist Development for Lava Records, including creation and implementation of marketing campaigns for Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Blue Man Group, Nonpoint, O.A.R., Unwritten Law, Skindred, Cold, Antigone Rising, and many others. Responsible for negotiating strategic corporate partnerships such as Nascar’s Chevy Rock n Roll 400, Schick Intuition Tour, Disney’s Grad Night and many others. Plaia worked with Founder of Lava Records to launch the company. As key liaison between Lava Records and the Trans-Siberian Orchestra, annual record sales increased from $1 million to $10 million in three years. This increase in record sales correlated with annual ticket sale increases from 85,000 to 1,000,000 tickets sold. Prior to Lava, Plaia was VP Marketing and Strategic Planning of Atlantic Records where he reported directly to the President on all marketing and promotion initiatives, and overseeing annual $50 million Marketing and Promotion Budgets for Atlantic Records and all its subsidiaries. While there, he also developed, executed and managed the marketing campaign of several niche artists, including George Carlin, Mike Stern and others.

Dina LaPolt

Dina LaPolt is an entertainment attorney at LaPolt Law, P.C. in Los Angeles. LaPolt Law is a boutique entertainment firm that specializes in representing clients in the music, merchandising, film, television, and book publishing industries. The firm’s clientele include recording artists, independent record companies, music publishers, songwriters, producers, managers, executives in the music and film industries, film production companies, photographers, directors, writers, authors, and actors. In addition to practicing law, Dina teaches “Legal and Practical Aspects of the Recording and Publishing Industries” in the Entertainment Studies Department at UCLA Extension and speaks regularly on panels at music industry conferences all over the country. On the film production side, Dina was the co-producer of the 2005 Academy Award-nominated documentary film entitled Tupac: Resurrection. For more information on Dina LaPolt or her firm, please log on to www.LaPoltLaw.com.

Michael A. Aczon

San Francisco Bay Area based Michael A. Aczon has practiced entertainment law and personally managed select clients since 1983. As a lawyer, he has represented a variety of clients in virtually every musical genre from unsigned local artists to multi-platinum artists and writers to L.A. and Nashville-based companies. Says San Francisco Examiner’s Edie Sellers, Aczon is “bright, funny and supremely knowledgeable. He possesses that too rare ability to distill complicated issues of entertainment law and convey them in a clear, storyteller language we all can understand.” Michael’s book “The Professional Musician’s Legal Companion” published by Thomson/Hal Leonard is quickly becoming a “must-have” for musicians of all levels of experience and success in the Industry. He has been a columnist for Guitar Player Magazine and Electronic Musician Magazine and is a contributing writer to the book “The Independent Working Musician” by Mary Cosola. Michael is a member of the Music and Recording Industry faculties at San Francisco State University and Diablo Valley College. He has served on the National Entertainment Law Initiative Committee for the Recording Academy and is a member of the San Francisco Chapter’s Urban Outreach Committee. He often lectures at various colleges, law schools, and music industry seminars nationwide.

• How brands identify and secure an artist to “headline” (or be an integral part of) an ad campaign.
• How to “A&R” a brand and connect consumers to brands through the emotional power of music
• Case studies: what worked, what didn’t and why (Adidas with Madonna)
• Make the Pitch: How to prepare a brief and package ideas to attract and secure a brand
• How artists and their reps can add value to an ad campaign
• Deal points: money, splits, budgets, fee ranges, negotiation tactics
• How to broker the best deal
• Things to avoid
• When art meets commerce: accommodations artists and brands must make and how to increase the impact and marketability of music
  

• Direct access to top Bay Area music-brand executives with track record of success
• Demystify deal-making: learn which rights you need to proceed
• Hear world-class music-brand strategies
• Form alliances and partnerships for your music or brand, expand your Rolodex
  

Jeff Daniels, President & CEO, Rock River Music

Jeff Daniel is President and CEO of pioneering music branding agency Rock River Music. Under Jeff’s leadership, Rock River has stayed at the forefront of non-traditional retail music distribution. Beginning with Gap and Pottery Barn in 1995, Rock River was the first company to produce branded CDs for retailers. Since then, Jeff has solidified Rock River’s position as the leading music-based marketing strategy firm for major retailers and brands. Jeff also oversees Rock River’s full service record label, Rockr Music, which recently released Bob Marley’s “Roots, Rock Remixed,” the first ever Bob Marley remix project sanctioned by the Marley family. Rock River guides music strategy as Global Music Directors for Fortune 500 brands and produces branded CDs, branded media players, music download promotions, music-based podcasts and other music promotions for such brands as Adidas, The Gap, Pottery Barn, Banana Republic, W Hotels, Ford, Wells Fargo, Volkswagen, Chrysler, Williams-Sonoma, Old Navy, Jaguar, Jose Cuervo, Southern Comfort, Sprite, Radio Shack, Sprint and many others. Jeff also serves on the board of Youth Speaks, the nation’s leading nonprofit presenter of Spoken Word performance, education, and youth development programs. Jeff is a graduate of Brown University and a recipient of Time Inc.’s Marketing Achievement Award.


Jason Zada, Director at Tool, former Executive Creative Director and Founder, EVB

Starting in the early ‘90s, Jason began his career in the early days of the Internet. He worked with dozens of advertising agencies until 1998, when he started design boutique spyplane. A year later, spyplane was acquired by ZEFER. Upon leaving ZEFER in 2000, Jason met up with Daniel Stein and formed EVB, a digital content marketing agency. For the last 8 years, Jason has been at the helm as founder and Executive Creative Director of EVB, which is globally recognized for its innovative creative and production. EVB has produced work with Crispin, Goodby Silverstein and Partners, BBDO, and just about every other major advertising agency. During his tenure, Jason led the shop to produce a variety of award wining work for clients such as adidas, Wrigley, Old Spice, VO5, 2k Sports, Burger King, A+E, MTV, Levis and dozens of other high-profile brands. Omnicom acquired a majority stake in EVB in 2006. Recently, Jason directed the infamous dancing elf that has been seen by 193 million people in only 6 weeks, making the project the most successful viral Web site of all time. Jason has had the pleasure of directing campaigns for brands like 2k Sports and adidas that take advantage of his deep understanding of advertising and digital content. Jason brings a unique perspective of storytelling to the industry having worked on both sides of the business. Jason has won over 50 industry awards and appeared in Boards Magazine, Shoot Magazine, Communication Arts, the New York Times, Contagious and many books, magazines and newspapers. He frequently speaks at a variety of industry events including Cannes Lion Festival and South by Southwest. Jason lives in Mill Valley, California with his wife, two crazy children and a small smelly black pug named Cleo. One day Jason will finish the screenplay he started when he was 8 years old.

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The National Association of Record Industry Professionals
promotes career advancement, education and good will among record executives.

Each month, NARIP features top record executives in a live, interactive teleseminar. These experts will describe their jobs from benefits to pitfalls, and provide insight as to what works and what doesn’t. Get facts, ask questions and hear answers.

SESSION #2: How To Place Songs in Film, TV, Ads and Video
Meet our expert: Ron Broitman, Senior VP Film, TV & Advertising Music, Sony/ATV Music Publishing

According to Billboard magazine (in “The Maximum Exposure List” September 2008), among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps throw their hat (er, songs) into the synch ring.

Success in synch licensing requires relationship-building, patience, organization, follow-up and understanding the needs of the music buyer.

In this NARIP program, Sony/ATV Music Publishing’s Ron Broitman will discuss strategies and information sources he uses to exploit Sony/ATV’s catalog and share tips on how to pitch and place music in television, films, movie trailers, video games and advertising. Most importantly, he will discuss how to make and close these deals… and keep music buyers coming back for more.

YOU WILL LEARN

• Day in the life – snapshot of a top Sony/ATV Music Publishing executive’s job
• Case studies: what worked, what didn’t and why
• Making the pitch: necessary elements
• Important deal points
• Closing the deal
• Timing
• Budgets & fee ranges
• Things to avoid
• What music buyers really look for including music supervisors, ad agencies and gaming companies.
• How to increase the impact and marketability of music

Space is limited, register now!

To assist with your A&R needs, NARIP has scheduled this special teleseminar, Session #1 of NARIP’s Effective Executive Series

Each month, NARIP features top record executives in a live, interactive teleseminar. These experts will describe their jobs from benefits to pitfalls, and provide insight as to what works and what doesn’t. Get facts, ask questions and hear answers.

SESSION #1: A&R
Meet our expert: Mark Mazzetti
President, Mark Mazzetti Entertainment

A&R is not only critical to the opportunities created for new talent, industry growth and the creation of new jobs, it is THE most critical decision in the record industry. Every investment a record company makes is triggered, directly or indirectly, by an A&R decision.

In this NARIP program, A&R and artist development expert Mark Mazzetti will discuss how he’s helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer), guiding their careers to hit singles, platinum sales and global success.

No matter how successful, an artist will ALWAYS benefit from the objective, informed opinions of talented A&R executives who help craft rough cuts into smash hits.

YOU WILL LEARN

• How the A&R process can help make the RIGHT recording
• A&R for ANY artist…a must-have
• The relationship between record company & new talent today
• How to increase the impact & marketability of songs

• Producer, Engineer, Musicians
• Songs
• Communication
• Goals
• How to improve a song
• How proper A&R guidance (inside or outside a label) helps guide and launch artist careers
• Necessary creative elements to sell music and establish a career

Space is limited, register now!

Using music to boost advertising and marketing can have enormous positive results for both brands and bands. In fact, matching bands (or music) with brands is one of the hottest and fastest growing areas of the business today.

Once taboo, brand associations and advertising are embraced by today’s savvy recording artists and their reps to increase exposure to their music and advance their careers. Such recent associations include Feist with Apple, Goldfrapp with Target, Lenny Kravitz with Absolut, Prince with Verizon and Rihanna with Cover Girl.

Increasingly, advertising, brand and marketing executives need to know how to create win-win deals.

NARIP Presents “Bands, Brands & Beyond” Expo

That’s why NARIP has assembled some of the music, brand and advertising world’s top executives and deal architects to discuss how to pair music and artists with brands. These experts will guide attendees through the opportunities available and the complex rights area. They will provide insight into how to use brand association for new and established acts, how to create win-win deals and give a glimpse into what the future of music-in-advertising may hold.

How can artists and their reps access billion dollar brands? How can brands access appropriate talent? NARIP’s Expo will focus on how these deals are done, who does them, how they work and what they cost.

Deals done right and deals gone wrong will be examined in detail with case studies, checklists and proven templates. Attendees will receive information to identify and secure the right match.

Don’t miss this opportunity to meet top brand, ad and record executives, as well as artist reps who can help take your campaign to the next level.

You will learn:

• How to “A&R” a brand and connect consumers to brands through the emotional power of music


• Case studies: Goldfrapp with Target, Feist with iTunes and more


• Selling in, not selling out: what deals make dollars and sense


• How to prepare a brief and package ideas to attract and secure a brand


• How to identify and secure an artist


• How artists can add value to an ad campaign


• Deal points: money, splits, fee ranges, negotiation tactics


• Rights and licensing issues


• Who puts these deals together, and how? Top artist managers speak out


• When art meets commerce: accommodations artists and brands must make

Some benefits you will receive:

• Direct access to more than 100 music, marketing and brand execs from over 30 top music companies and ad agencies


• Demystify deal-making in the music business – learn which rights you need to proceed


• Take home a rule book for success, including case studies, checklists, deal points, do’s and don’t’s to create successful promotions and marketing campaigns with music


• Hear CEO and senior management perspectives and world-class music-brand strategies


• Get a sneak preview of the range of music properties available and see what’s in development


• Form alliances with industry reps of established and developing artists to forge partnerships for your music or brand


• Connect with specialists who set music strategy for brands and design big creative concepts


• Form key relationships and expand your record industry Rolodex

*Hollywood Today Publisher & Editor Jeffrey Jolson-Colburn notes that NARIP’s Rolodex is “the size of an SUV.” Click here to read what other people say about NARIP.

Scroll down and register today!

WHO SHOULD ATTEND

Advertising Executives & Creative Directors
Brand Marketing & Creative Executives
Record & Music Publishing Executives
Producers, Artist Managers and Artist Reps

SPEAKERS (scroll down for detailed profiles)

• Tena Clark, Founder & CEO/Chief Creative Officer, DMI Music Branding Group


• Andrew M. Nibley, Chairman & CEO, Marsteller, U.S.


• Umut Özaydinli, Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola


• Martin Pazzani, CEO in Residence, Bluestone Partners


• Jeff Rabhan, CEO, Three Ring Projects


• Ed Razzano, VP Business Development, Ricall


• Jared Rosenberg, Wright Crear Management, Co-Manager of Janet Jackson


• Phil Sandhaus, Partner, Membrain LLC — JUST ADDED


• Mike Tunicliffe, Founder & President, Tuna Music & Partners, and Advertising Age Columnist

WHEN

Monday, November 10, 2008
9:30 a.m. – 7:00 p.m.
(panel schedule below)

WHERE

Please note NEW location:
National Council of Jewish Women’s Center
543 N. Fairfax Avenue
(just south of Melrose, southwest corner of Clinton & Fairfax)
Los Angeles, CA 90036

SCHEDULE

9:00 a.m.- 6:00 p.m.
Detailed schedule below.

COST

$169 – NARIP Members Walk-Up (after 11/5 and on site)
$229 – Non-Members Walk-Up (after 11/5 and on site)

Admission includes continental breakfast and full lunch.
No refunds.
Schedule and speakers subject to change.

4 WAYS TO REGISTER

1. Scroll down and register online here now.
2. Call 818-769-7007 with any major credit card.
3. Mail check or money order payable to NARIP to us at P.O. Box 2446, Toluca Lake, CA 91610-2446. Payment must be received no later than Wednesday, November 5. Please be sure to include your contact details and the event for which you are paying.
4. Walk-up (if space permits).

PARKING

Limited free parking in the Center’s lot. When full, free parking available on side streets but be sure to read posted signs.
Metered parking on Fairfax


SOURCES FOR MORE INFORMATION

www.adage.com
www.bm.com
www.coca-cola.com
www.coca-cola.com/web8
www.dmimusic.com
www.eliasarts.com
www.emimusic.com
www.miketunnicliffe.com
www.ricall.com
www.threeringprojects.net
www.adage.com/songsforsoap
bandsandbrands.blogspot.com

QUESTIONS?

Call 818-769-7007 or contact NARIP

SCHEDULE

9:00 a.m.
Registration opens

9:30 – 11:00am
View From The Top: Tena Clark.

Ms. Clark will discuss setting music strategy for brands such as McDonald’s, Mattel, Procter & Gamble, 7Up, Target, Toyota, Victoria’s Secret, Subway, United Airlines and AARP. Ms. Clark is Founder & CEO / Chief Creative Officer of DMI Music Branding Group.

11:00 – 11:15 a.m.
Networking Break

11:15 a.m. – 12:45 p.m.
View From The Top II: Phil Sandhaus

Mr. Sandhaus has graciously agreed to fill in for Cynthia Sexton who was scheduled to speak at this session but has had to cancel due to unforeseen circumstances. We are fortunate to have him share his expertise on such short notice. He will discuss his brand marketer / artist manager perspective as it relates to artists he has worked with including The Beatles, Billy Joel, Miles Davis, David Bowie, Elvis Costello, The Rolling Stones, Garth Brooks, and Frank Sinatra, through both traditional and innovative, groundbreaking, non-traditional initiatives, including the recent Spice Girls/Victoria’s Secret strategic partnership. Sandhaus is a Managing Partner in Membrain, a boutique branding and strategic marketing company. Current clients include McDonald’s and Hasbro.

12:45 – 2:15 p.m.
Lunch

2:15 – 3:45 p.m.
Evolving Deals In Licensing & Branding: A Behind-The-Scenes Look.

This session will cover the most important considerations and rights involved when identifying and securing an artist (or band) to “headline” (or be an integral part of) an ad campaign. Includes licensing, fee ranges and negotiation strategies.

Speakers:

With Mike Tunicliffe, Founder & President, Tuna Music & Partners and Advertising Age Columnist and Ed Razanno, VP of Business Development, Ricall.

3:45 – 4:15 p.m.
Tea Break

4:15 – 5:45 p.m.
Bringing Artists & Brands Together (Who Gets These Deals Done Anyway?). Who brokers these deals and how? How to broker the best deal will be discussed in this session.

Speakers:

Umut Özaydinli, Global Music Marketing Manager, Coca-Cola
Martin Pazzani, CEO in Residence, Bluestone Partners
Jeff Rabhan, CEO, Three Ring Projects
Jared Rosenberg, Wright Crear Management, Co-Manager of Janet Jackson

6:00 p.m.
Event ends

Speakers and schedule subject to change.

ABOUT THE SPEAKERS (in alphabetical order)


Tena Clark, Founder & CEO/Chief Creative Officer, DMI Music Branding Group

As Founder and Chief Executive Officer/Chief Creative Officer of DMI Music & Media Solutions, Tena Clark drives the company’s strategic direction. DMI expresses her vision of combining the power of music, digital entertainment, and non-traditional distribution to connect brands to consumers wherever they are. Clark has bridged music and marketing throughout her colorful career. Whether composing and producing milestone commercial campaigns such as McDonald’s “Have You Had Your Break Today” or her years of writing for film and television, with credits that include My Best Friend’s Wedding, Where The Heart Is, Hope Floats, French Kiss, Twins, CBS This Morning and Entertainment Tonight, Clark has connected to audiences through music and has become a thought leader on the power of music branding. Clark’s musical expertise and understanding of audience preferences have also resulted in the gold- and platinum-selling songs she has penned for many of the music industry’s leading artists. Most recently, Clark was the executive producer for the highly anticipated albums Still Unforgettable from Natalie Cole and This Christmas Aretha from Aretha Franklin. She also composed an original song for the Desperate Housewives soundtrack, recorded by LeAnn Rimes, produced Dionne Warwick’s first holiday CD, My Favorite Time of the Year, as well as Church: Songs of Soul & Inspiration, a dual music CD and CD-ROM box set featuring Maya Angelou, Toni Morrison, and top African-American female artists such as Patti LaBelle and Chaka Khan erforming a collection of favorite R&B, pop, and gospel songs. Clark wrote and produced the single “Way Up There,” recorded by Patti LaBelle for the Church CD that was nominated for a GRAMMY® Award.

Under Clark’s auspices, DMI has pioneered the use of music in branding for over 10 years, delivering music solutions for some of the world’s biggest brands such as United Airlines, AARP, Victoria’s Secret, Subway and many more. Offering a range of capabilities to help brands develop an overall sound strategy, DMI has the music, will get the music or create the music a brand needs to reach today’s media-saturated consumers. Branding boils down to an emotional connection. And everyone knows a good brand when they hear it. DMI’s philosophy is that the greatest way to create loyalty is through emotion, and the greatest way to create emotion is through music.


Umut Özaydinli, Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola

As global music marketing manager of Coca-Cola Company, Umut Özaydinli leads music-related partnerships, driving music marketing strategies for the company and executing international music marketing activities as a member of the Worldwide Sports and Entertainment team based in Atlanta.

Prior to moving to Global Team, Özaydinli was based in London as a member of the European Group marketing services team where he oversaw music related marketing activities and activations within the group. During his time in London, he led the Soundwave experiential program across 35 countries featuring Europe’s longest party train. It made stops at 8 different music festivals throughout Europe.

He joined Coca-Cola in 2000 as a member of the brand team based in Turkey and led campaigns that delivered significant growth and market share. Some of the highlights of his time there include one of the first SMS and Internet-based mobile campaigns of the Coca-Cola Company in 2001, which has been used a model by many countries. In 2003 he initiated Turkey’s biggest open-air music festival (Rock ’n Coke) and created a rich marketing program around it. The festival received the Coca-Cola Worldwide Marketing Excellence Award. In 2007 it celebrated its fifth year receiving over 50 hours of TV coverage per year, additional income from ticket sales and numerous sponsors and delivering significant volume uplift while hosting over 200 well-known acts in the course of 5 years.

Özaydinli’s expertise is a good combination of brand management, e-marketing and entertainment marketing. He is Coke’s in-house music expert and keeps working with global Coca-Cola brand teams on his biggest passion – Music – to deliver best-in-class music marketing programs. Also, he recently started managing an Atlanta-based pop rock band Loverush.


Martin Pazzani, CEO in Residence, Bluestone Partners

Martin Pazzani is a CEO in Residence with Bluestone Partners in Beverly Hills, CA where he is pursuing capital investments in music, branded entertainment and media space and building an innovative worldwide alliance of best-in-class companies to capitalize on the growing applications for commercial music and sound, the growing importance of audio as a global communications tool, and the morphing of the music business into a new format that is part entertainment, part advertising, and part technology.

He is a seasoned global business executive and marketing decathlete with a 28-year tenure in management, brand building, integrated marketing and strategic development that spans the ad agency, corporate and entrepreneurial worlds, who until recently was Chairman/CEO of Elias Arts, the world’s most awarded music, sound and audio identity copy where they transformed the company into a diversified music agency.

Elias Arts, the most awarded commercial music and sound company in history, creates original music and sound design for television, advertising, cinema, and products/environments, and is the pioneer in the new field of audio branding. With clients that have included over 700 of the Fortune 1000, Elias Arts’ music, scoring, and audio logos have been used by the most well known brands in the world, including Nike, Adidas, Coke, Pepsi, Infiniti, Lexus, Chrysler, Cadillac, Audi, Anheuser Busch, Cisco, AOL, Yahoo, Microsoft, American Express, Visa, and many others.

During his eclectic career, Martin has done business on six continents and held senior positions in major corporations and agencies alike, including Foote Cone & Belding, the Interpublic Group, DDB Needham, Bally Total Fitness, and Heublein (now Diageo). In all these roles, Martin has been a strong proponent of using music and sound as a key element in the marketing mix, and he believes that the applications of audio have unlimited potential in the fragmented multi-media marketplace of today, and tomorrow.

When not commuting between NYC and Los Angeles, Martin has a passion for international adventure and travel. As an avid mountaineer, he has climbed major peaks on all seven continents and explored Antarctica, Easter Island, Ngorongoro Crater, the Equatorial Rainforests and more. And as a former F2000 racing driver, he has a keen appreciation for the value of speed, competition, and high performance. He resides in New York City and Hollywood, CA.

Jeff Rabhan, CEO, Three Ring Projects

Three Ring Projects partner Jeff Rabhan is an experienced artist manager and music-industry executive and consultant. He discovered, shopped and oversaw the signing of multi-platinum pop-rocker Michelle Branch, among many others, and helps guide the careers of emerging and established acts like acclaimed American Idol finalist Elliott Yamin, chart-topping R&B siren Lil’ Kim and urban-music hit-maker Jermaine Dupri.

In his various capacities as manager, partner in entertainment company The Firm, soundtrack executive for Atlantic and Elektra Records, consultant and columnist, Rabhan has proved an innovator on multiple fronts. He has worked closely with leading top-tier acts such as Kelly Clarkson, Jennifer Lopez, Korn and Enrique Iglesias; helped develop the soundtracks to blockbuster films like Scream; assisted in the exploitation of The Doors’ catalog of rock classics; and contributed to such publications as Rolling Stone and HITS.

Born in Savannah, Ga., and raised in Richmond, Va., Rabhan received a journalism degree from New York University. Shortly after graduating, he began writing for Rolling Stone. Not long thereafter he joined the staff of Atlantic Records and ultimately served as Senior Director of A&R and Soundtracks. Elektra Records subsequently named him Executive Director in Charge of Soundtracks. During this period he oversaw such releases as the Batman, Beautiful Girls and Four Rooms OSTs, among many other discs.

Rabhan briefly but productively worked as an independent music supervisor and A&R consultant, discovering, shopping and signing superstar pop trio Hanson – who sold 20 million records worldwide and whose music and likenesses have generated $250 million+ in global receipts – and working on the successful Scream movie soundtrack.

He spent five years as a partner at top entertainment company The Firm before launching his own management concern, Three Ring Projects. The new entity embraces multiple media and such platforms as fashion and other lifestyle products.

At Three Ring, he has helped parlay Yamin’s Idol visibility into the biggest chart debut by a new artist on an independent label in the history of SoundScan. He has also taken the career reins of Grammy-nominated artist Kelis as well as Jermaine Dupri, one of the architects of contemporary urban music. In addition, he’s collaborated with The Doors Music Company in the creative re-purposing of The Doors’ catalog, imagery and other elements for today’s audiences.

He lives and works in Los Angeles.


Ed Razzano, VP Business Development, Ricall

Prior to joining Ricall, Razzano was a Senior Director at BMG Music Publishing in New York where he was responsible for negotiating synchronization licenses for advertising and merchandising in the US. While at BMG Razzano gained extensive international experience as he was also responsible for international clearance of all BMG’s US repertoire for music in advertising campaigns around the world. Razzano’s more than 15 year music industry experience is drawn from far beyond his time at BMG Publishing; He started his career at a TV commercial editorial house, Crew Cuts Film & Tape, then went on to join the music department of one of the world’s largest advertising agencies at the time, DMB&B. Razzano’s experience was then fortified by positions at CBS Television as well as Universal Music Publishing and Independent music publisher, Spirit Music Group where as Senior Creative Director he oversaw all the film, television and commercial synchronization licensing.

Ricall – where Razzano works today – is an automated online music licensing platform, supported by real-world music licensing experts. It’s not just an amazing online diverse music library, it’s a new way for buyers and sellers of music to connect and communicate with each other in a non-intimidating and user-friendly way.

Jared Rosenberg, Wright Crear Management, Co-Manager of Janet Jackson
Profile posted shortly.

Phil Sandhaus, Partner, Membrain LLC

Twenty five+ years as a record executive, artist manager and brand marketer, cultivating an expertise in domestic and global marketing of artists including The Beatles, Billy Joel, Miles Davis, David Bowie, Elvis Costello, The Rolling Stones, Garth Brooks, and Frank Sinatra, through both traditional and innovative, groundbreaking, non-traditional initiatives, including the recent Spice Girls/Victoria’s Secret strategic partnership.

Sandhaus is currently a Managing Partner in Membrain, a boutique branding and strategic marketing company, which activates music for brands by providing consulting services that focus on optimizing marketing and business development. Membrain collaborates with established and start-up companies to develop new products that are enhanced by their association with music, identifying and structuring collaborations with best of breed partners creating A+ solutions. Current clients include McDonald’s and Hasbro.

He was manager for David Bowie, overseeing all of his creative and marketing affairs in music, film and theatre, worldwide, including The Glass Spider Tour and the Rykodisc catalog reissues. Sandhaus owned and operated an artist management consultant (clients included Elvis Costello), film production and soundtrack company. He served as Executive Producer of “M. Butterfly”, the feature film version of the Tony Award-winning Broadway play, produced by The Geffen Company/Warner Bros. Pictures; and Executive VP, Tribeca Music, Robert De Niro’s soundtrack label distributed by Sony Music, whose feature films soundtracks included, “A Bronx Tale” and “Amongst Friends” both of which he executive produced.

Prior record label management positions include Head of Strategic Marketing and Product Development for the $250 million dollar a year EMI-Capitol Group Entertainment Properties Division, overseeing projects such as The Beatles Anthology, and Executive Producer – The Beatles’ “The Making of Sgt. Pepper” educational initiative, including a televised program distributed by Channel One’s Classroom Channel to over 8 million students in 12,000 middle and high schools across the U.S. He executive produced both “The Band – Across the Great Divide” and “The Beach Boys Pet Sounds” Box Sets. Oversaw the release of the first Starbuck’s cd release, ever, Blue Note Blend.

He has held senior marketing and artist development positions at both Columbia Records and Capitol Records. From 1994-’97, Sandhaus was a member of the Capitol Records New Technologies Committee, which oversaw the development of all CD+, CD-ROM and Internet activities. In 1999, consulted for Atomic Pop, a music and lifestyle Internet site, on the integration of on-line and off-line marketing, sales and distribution of music product including Public Enemy and Ice-T.

Sandhaus was General Manager of independent record label Beyond Music overseeing the platinum selling Lucy Pearl release and the Motley Crue Catalog reissues, amongst others. Senior Executive, General Manager, overseeing the launch of Beyondmusic.com, a 24/7 internet broadband entertainment network that epitomized cross-channel marketing and distribution initiatives to serve worldwide consumer demand for music, entertainment and talent-branded products, powered by HP, in 2000.

He worked with Moir/Borman Entertainment as senior consultant on the worldwide album management of The Rolling Stones – Forty Licks CD release initiating strategic partnerships with the FOX Broadcasting Company, The Simpsons, and MTV Latin. He executive produced AudioSlave Live in Havana, Cuba, May 2005. He is producing an Eartha Kitt biopic and a feature film, The Trial of the Catonsville Nine, based on the life stories of anti-Vietnam War activists, brothers and priests, Dan and Phil Berrigan. He is also currently Executive Producer of an animated musical film version of L. Frank Baum’s (The Wizard of Oz), A Patchwork Girl, with music by Mick Jones (The Clash) and lyrics by Robert Hunter (The Grateful Dead).

Sandhaus is Vice Chairman of the Board of Directors of Tim Robbins’ theatre company, The Actors’ Gang, in Los Angeles and is on the Entertainment Committee of the Violence Policy Center, acknowledged as the “most effective” gun control group in America. Sandhaus also serves on the Board of Give US Your Poor, http://www.giveusyourpoor.org/, an initiative based at the University of Massachusetts whose mission is to create a revolution in public awareness, dispel myths and inspire action towards ending epidemic homeless in the United States. He is one of the Producers of the GUYP cd release, 17 New recordings to Help End Homelessness, featuring Pete Seger, Bruce Springsteen, Danny Glover, Jewel, Bonnie Raitt. He is on the Board of Advisors of Grid Republic, www.gridrepublic.org/ a non-profit organization that provides a safe and accessible way of advancing “distributed computing. The desired result is to create a massive supercomputer that can work on public research projects, the key to unlocking the cures and tools for solving humanity’s problems.

Sandhaus has a BS from Cornell University and serves on the Entrepreneurship Advisory Board for the Cornell Hotel School.



Cynthia Sexton, Executive VP, Global Brand Partnerships, Licensing, and Synch, EMI Music

In June 2008, Cynthia Sexton was promoted to Executive Vice President, Global Brand Partnership, Licensing and Synchronization for EMI Music. In this expanded, worldwide role, Ms. Sexton, who was previously Senior Vice President, Strategic Marketing and Licensing for EMI Music North America, continues to be based in Los Angeles and reports to Ronn Werre, President, EMI Music Commercial Development.

In this new role, Ms. Sexton’s responsibilities expanded to include worldwide accountability for the licensing of all EMI assets for inclusion in film, television and branded products and services. She also oversees initiatives to develop relationships between EMI’s labels, artists and consumer brands.

During her time at EMI Music North America, Ms. Sexton has overseen music licensing deals and strategic marketing initiatives which paired works from EMI Music artists with leading brands including Nissan, Apple, Diet Coke, L’Oreal, Target, Ford, Royal Caribbean, and Sauza Tequila among others. Sexton also led EMI Music efforts to place music in films and TV, leading to multiple EMI recordings being used in the “Sex and the City” film and related marketing initiatives, for theme songs to HBO’s “Entourage” and for the Fox series “House” and in TV shows including “Grey’s Anatomy,” “CSI,” “Big Love,” “Law and Order” and more. She drove efforts to license music in games and their related marketing campaigns, including “Grand Theft Auto,” “Guitar Hero,” “Rock Band” and “Dance Dance Revolution.”

Prior to her EMI Music North America role, Ms. Sexton held a variety of senior roles at EMI’s Virgin Records, where she spearheaded some of the label’s earliest forays in strategic marketing and digital initiatives. She joined Virgin Records/Virgin Publishing in 1988 and headed up the Los Angeles Business Affairs department.


Mike Tunnicliffe, Founder & President, Tuna Music & Partners, and Advertising Age Columnist

A former CEO level agency executive, Mike Tunnicliffe is a leader in alternative marketing solutions and brand partnerships in the entertainment business. He co-writes a regular column for Advertising Age and a blog ‘Bands & Brands’ that gives in depth views on the latest happenings in brand-music partnerships and new business models in the music, entertainment and brand communications businesses.

Nominated by M&M Europe as “one of the top 100 most influential people in global advertising and marketing”. Leading international advertising magazine Campaign honored Mike by adding him to their “A List” of most influential people in today’s advertising and marketing business.

His New York and London based management company, Tuna Music LLC, advises agencies, brands, entertainment properties and businesses and musical artists on marketing, business strategies, partnerships and revenue creation opportunities. He works directly with some leading music brands, including a Grammy-winning multi-platinum selling urban star, a high profile rock act, some leading urban “divas” and the world’s largest online music licensing platform Ricall.

He is also a partner in leading Los Angeles-based independent branded entertainment and alternative marketing company: The Sheppard, which works with clients and marketing communications businesses to create and execute branded content and alternative marketing solutions and with event, IP owners, entertainment businesses and corporations to create new revenue streams and business opportunities.

To assist with your music licensing needs, NARIP is pleased to present a panel discussion devoted to licensing, one of the most important but frequently least understood areas of the business. With the explosion of media outlets hungry for music, and ongoing needs for music in film and television, opportunities for licensing abound. But the competition is fierce, too, and without a clear understanding of the basics, you may be missing opportunities and leaving money on the table.

Join NARIP’s discussion with three of the industry’s most respected and experienced licensing experts (see detailed profiles below):

• Michelle Bayer, Founder, Shelly Bay Music
• Monica Corton, VP of Creative Affairs & Licensing, Next Decade Entertainment, Inc.
• Deborah Mannis-Gardner, Founder, DMG Clearances

• Basic skills on how to understand music publishing licensing vs. master licensing
• General information on how to administer your own publishing if no publisher will take you or your artists on as a client (i.e. affiliating with a PRO and the Harry Fox Agency)
• How to find licensing opportunities and increase the marketability of songs for different types of licensing environments
• General fee ranges for different types of licensing and how to negotiate the best rate

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
Please note new street number for easier access to South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.

COST:

$15 for NARIP Members
$30 for Non-Members

SPECIAL BONUS:

Because you are purchasing a ticket to NARIP’s program, we offer you an MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. This way, you won’t have to take notes and can refer back to important points in the discussion later. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS:

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP

ABOUT THE SPEAKERS:

MONICA CORTON

Monica Corton is Vice President of Creative Affairs and Licensing at Next Decade Entertainment, Inc. Her responsibilities include all creative exploitation of Next Decade’s works, searching for new talent, negotiating, drafting and licensing all works published and administered by the company as well as overseeing the distribution of royalties. Next Decade’s prestigious publishing clients include Harry Belafonte, the music from the band Boston’s first two albums, the Estate of Milton Gabler, Gaucho/Sandbox Music (70s R&B catalog), the Estate of E.Y. “Yip” Harburg (“April in Paris”, “Brother, Can You Spare a Dime?”, “It’s Only a Paper Moon”, “Old Devil Moon”), the Estate of Jay Gorney, trance/dance writer Jan Johnston, J Joy (famous DJ from Malta), Bob McGrath (from Sesame Street) and Vic Mizzy (“Addams Family Theme” and “Green Acres Theme”). In addition, she serves as a music supervisor for Next Decade’s various film, television and Broadway projects.

Since joining Next Decade in 1991, she has been involved in the supervision of Golden Harvest Films’, Teenage Mutant Ninja Turtles III and was the Assistant Music Supervisor for Warner Bros., Grumpier Old Men. In addition, she was Music Supervisor for Paramount Pictures, The Odd Couple II starring Walter Matthau and Jack Lemmon. She served as the Music Supervisor for the Broadway play One Flew Over the Cuckoo’s Nest starring Gary Sinise and the Broadway play Freak starring John Leguizamo. Ms. Corton was a Music Consultant to Warner Bros. for the motion picture release of The Replacements starring Keanu Reeves and Gene Hackman. She was the music supervisor for the CBS television motion picture entitled Gleason. Other credits include Music Supervisor for the Off-Broadway production, Bunny Bunny, a play based on the relationship of the playwright, Alan Zweibel, and Gilda Radner during their tenure as writer and performer on Saturday Night Live.

Ms. Corton is an active member of the Copyright Society of the U.S.A. In 2005 and 2006, she was the national chairperson for Copyright Awareness Week (CAW), an annual event sponsored by the Copyright Society to advance the understanding of copyright to American students in public schools and colleges. Under her leadership, CAW promoted a national radio PSA campaign with artists including 3 Doors Down, Deborah Allen, Gavin DeGraw, John Legend, Mary Mary, Martina McBride, Paul Overstreet, Leslie Satcher, Sir Mix-A-Lot and the Ying Yang Twins. She created alliances for CAW with the Motion Picture Association of America, the Business Software Alliance, the Entertainment Software Association and the Film Foundation, as well as other copyright related organizations for their participation in CAW and their contribution of curricula materials to the project. In addition, she wrote and created curricula materials, which were promoted to teachers through CAW’s teacher partners which included MENC – The National Association for Music Education, NAEA – The National Art Education Association, NCTE – The National Council of Teachers of English and the Scholastic Art and Writing Awards.

In 2005, Ms. Corton was a guest speaker at the International Intellectual Property Conference at Fordham Law School as well as guest speaker for the recipients of the Scholastic Art and Writing Awards. She is a member of the National Music Publishers Association (NMPA) where she served on its Steering Committee. Her other speaking engagements have included panelist for the Copyright Society of the U.S.A.’s “Internet Licensing” forum, guest lecturer for the New York Java Users Group and guest lecturer for the Music Management Program at the Hartt School of Music/University of Hartford Career Day.

Ms. Corton is also an active member of the Friars Club where she has served on their Admissions Committee, Entertainment Committee, House Committee and Nominating Committee. She has just recently finished her tenure as the chairperson for the Friars Club Licensing Committee, a committee she helped to create due to the growing licensing demands of the club. Ms. Corton is also a member of the board of ELEM, Youth in Distress, a group whose efforts support some twenty-five programs throughout Israel to advance issues for young people and give social support as well as job training in a variety of multi-cultural programs.

Ms. Corton is a Magna Cum Laude graduate of the Hartt School of Music, University of Hartford and holds a Bachelor of Music in flute performance and music education. While at Hartt she obtained certification from the Kodaly Musical Training Institute. Ms. Corton has studied flute with John Wion and Bert Lucarelli and has given classical and jazz concerts and master classes throughout the east coast.

DEBORAH MANNIS-GARDNER

With over 17 years experience working in the music industry, Deborah Mannis-Gardner has cornered the market in music clearances.

After working for Diamond Time and RCA Records, and at the suggestion of clients who missed her availability, Deborah established her own music clearance company, DMG Clearances, Inc., in 1996. For the past 15 years Deborah has gained recognition not only in the music industry but also in the videogame, feature film, DVD, and television industries as well.

Deborah works with top labels such as Atlantic Records, Sony BMG Music Entertainment, EMI/Capitol Records, Interscope/Geffen/A&M Records, Bad Boy Records, Island Def Jam Recordings, Universal Records, and Warner Bros. Records, clearing samples for such renowned artists as John Legend, Mariah Carey, Gwen Stefani, Damien Marley, Missy Elliot, Eminem, The Notorious B.I.G., and Kid Rock to name a few. DMG Clearances is known for having the ability to clear difficult copyrights from Led Zeppelin, Prince, AC/DC, and others, which has made DMG the leader in music clearances.

Deborah’s feature film music clearances include Martin Scorcese’s The Aviator, Curtis Hanson’s 8 Mile, In Her Shoes and Lucky You, The Coen Brothers’ O Brother Where Art Thou, and Richard Linklater’s School Of Rock. Additionally, she has worked with major film companies such as New Line Cinema, Miramax, Paramount Pictures, 20th Century Fox, Revolution Studios and Warner Bros. Pictures.

Some of DMG’s broadcast television special clearances include concerts by Yolanda Adams, Rod Stewart and Tina Turner.

DMG has always been forward thinking in terms of new business genres to enter into, such as the videogame industry. As the clearance agent for RockStar Games, Inc., she has obtained thousands of clearances for the music used in their well publicized videogames such as Grand Theft Auto: San Andreas thru GTAIV, The Warriors, the Midnight Club series and EA’s Boogie Superstar. Deborah was also instrumental in helping to bring designer Marc Ecko into the world of videogames by clearing the music for Marc Ecko’s Getting Up: Contents Under Pressure. DMG has also worked as a consultant for other videogame companies as well, such as EA Entertainment and Activision and currently is working on a new video game for Genius Products.

And Deborah Mannis-Gardner is just getting started. With her happy clientele, impressive industry contacts, and stellar reputation, DMG Clearances, Inc. still has a few more corners to turn.

To assist with your urban music marketing needs, NARIP has scheduled this special teleseminar.

Learn about important trends in urban music today. Start a marketing plan for your urban music act in one session, or boost the effectiveness of the plan you already have. Learn strategies for maximum marketing with little or no budget, what works and what doesn’t.

Brian Shafton, an expert and leader in urban music marketing and partner of RBC Records, will lead this teleseminar.

You will learn:

• Key considerations in marketing urban music vs. other genres
• Key urban music publications, media outlets and distributors
• Urban music sales trends
• Key outlets: what sells well and where?
• Urban radio trends – key stations, and how important is radio anyway?
• Creating an urban music marketing strategy: an easy way to begin
• Your complete urban music marketing toolbox: what you need… and what you don’t
• Branding made simple… and effective
• Plus the opportunity to email questions and chat live with instructor Brian Shafton
• And much more…

• List of key retail chains
  
• Mobile marketing media survey
  
• African Americans Online – research findings
  
  

BRIAN SHAFTON, PARTNER, RBC RECORDS
With over 44 years’ experience in executive positions at Priority Records between the two of them, Brian Shafton and partner Bob Grossi helped build the careers of Jay-Z, Snoop Dogg, Ice Cube, Dr. Dre, Mos Def, Master P, N.W.A, Mack 10, the Geto Boys and a host of others, as well as labels such as Death Row, No Limit, Rawkus, Ruthless and Rap-A-Lot. RBC works with distributors such as Navarre, Fontana, Universal, EMI, Atlantic, RED, Asylum, Caroline, ADA and Select-O-Hits to help make Jill Scott, E-40, Raphael Saadiq, Public Enemy, 8Ball & MJG, Tech N9ne, Layzie Bone, DJ Quik, C-Bo and others reach their full retail, sales and visibility potential.

Recognized by The Source in the magazine’s Power 30 (2007), RBC received props for aiding in Hip-Hop’s move towards independence and offering established artists the infrastructure for their indie labels. RBC allows its artists to retain 100 percent interest in their masters and their company. To date, the company’s biggest successes include Jill Scott’s “Words and Sounds Volume 3” which has sold over 600,000 copies and Tech N9ne’s Absolute Power and Anghellic albums, which have shipped more than 250,000 units each. RBC titles from Raphael Saadiq, The Game, Do Or Die and DJ Quik have shipped more than 100,000 units each. In fact, RBC delivered Fontana its first No. 1 independent record in 2005 with DJ Quik’s Trauma. In 2006, RBC helped Tech N9ne’s Everready (The Religion) debut at the No. 2 spot on the independent albums chart. Other RBC clients include Jill Scott, Public Enemy, Nappy Roots, EPMD, Dipset, 8 Ball & Devius, C-BO’s West Coast Mafia label, MSC, Fall Thru (home of the Ghetto Fights, Ghetto Brawls) and more.

“We’re able to penetrate retail on an urban level above and beyond what anyone else can do,” Shafton says. “We have relationships with everybody from radio to streets to press to television buyers. We’ve been doing this a long time, so we feel that we can look at a project, examine it and put forth the best marketing plan for it.” It’s a proven formula. “We have watched the majors fall apart, such as MCA, Priority, Loud and the Capitol/Virgin merger,” Shafton says. “At the same time, the independent companies we work with not only continue to exist but to thrive in this incredibly competitive marketplace. They are making money.”.

SOURCES FOR MORE INFO
www.rbc-records.com

• “Choose a lane” – define your goal(s)
• Key outlets: what sells well and where?
• Most important parts of an urban music marketing strategy
• Key urban music publications, media outlets and distributors
• Key considerations in marketing urban music vs. other genres
• Urban radio trends – key stations and how important is radio anyway?

• An easy way to begin your urban music marketing campaign
• Geography
• Street marketing – how and where for best results
• Social networks
• Grassroots and fan efforts
• Radio and retail
• Alternate marketing and promotion avenues

• Snippets and mix tapes
• DJ hook-ups
• Cable advertising
• Posters and flats – what works and what doesn’t
• Web site and social network sites

• Sales: Physical, Digital, Merch, Tickets
• Artist Branding
• Fan Data Acquisition (Email Lists, Demographics, etc.)
• Additional Revenue Opportunities